Privacy Policy

Last updated: 20 June 2026

We keep this simple: we collect as little as possible, and we never sell your data.

What we collect

• Analytics: we use Google Analytics 4 to understand, in aggregate, how the site is used (pages viewed, general location, device). This helps us improve our guides.
• Newsletter: if you sign up, we store the email address you give us to send the free new-puppy checklist and occasional updates. Unsubscribe any time.

Cookies

We use essential cookies and analytics cookies (via GA4). You can control cookies through your browser settings.

Third parties

Our site is hosted on HubSpot's CMS, and we use Google Analytics. These providers process data on our behalf under their own terms. We don't sell or rent your personal information.

Your choices & rights

Depending on where you live (including under CCPA/CPRA and GDPR), you may have rights to access, correct, or delete your data, and to opt out of certain processing. To make a request, contact us.